The season of leprechauns, lucky clovers, Irish coffee, pot of gold, and corned beef and cabbage sprinkled with shades of green is right here. And people are all set to celebrate it in style and with full exuberance this year. It is interesting to see how the per person spending has climbed from USD 33.97 in 2011 to USD 42.33 in 2022. The total spending in 2022 touched USD 5.87 billion.
Looking at these figures, it is pretty evident that 2023 will also see some record-breaking spending on 17th March.
As always, email proves to be one of the most effective channels for occasion-based marketing. You can start early and start sending out St. Patrick’s Day marketing campaigns well in advance. It would give the customers enough time to decide and make the purchase from you.
As a best practice, divide your campaigns into pre, during, and post St. Patrick’s Day email marketing. The pre-St. Patrick’s Day campaigns will serve as a reminder for the subscribers. These custom email marketing templates will help the readers gear up for the day and shop for everything they need, right in time.
The next few emails can promote your offers. Share tips, gift ideas, and social proof so that the readers can decide better.
After 17th March, you can send out post-St. Patrick’s Day emails to notify the readers about sale extensions. Create a sense of urgency by promoting a limited-time offer. It would give the readers a last chance to make the purchase. Also, make sure that you design mobile responsive email templates that render well across different devices.
Considering all these best practices, we shall now take a look at some of the most impactful St. Patrick’s Day email inspirations.
St. Patrick’s Day Newsletter Ideas and Examples to Kindle Your Imagination
1. Focus Factor
Subject line: Feeling lucky?
2. swanky badger
Subject line: Our St. Patrick’s Day barware picks
Subject line: Freshly picked florals
4. Gia Minerals
Subject line: Happy St Patrick’s Day – Your Golden Gift
5. Silk Maison
Subject line: FREE dresses for St. Patrick’s Day!
Subject line: You don’t need luck for this deal
Subject line: $10 off $50 This Week Only
Subject line: 20% off everything for St Patrick’s Day!
9. Pet Creations Art
Subject line: Happy Saint Patrick’s Day
By far, we’ve seen email campaigns to be sent before and during St. Patrick’s Day. Now, we will talk about the post-St. Patrick’s Day emails.
Subject line: It’s Not Too Late! Extended St. Patty’s Day Sale
11. My Magic Carpet
Subject line: We’ve Extended Our Sale
12. Luxor Linens LLC
Subject line: Did you miss this, dear?
Now, those are some awesome ideas, right? So, pull up your socks to create impactful St. Patrick’s Day emails and woo maximum customers. You can even add interactivity and gamification in your St. Patrick’s Day email template like Email Uplers has done in the email below. However, make sure that you create mobile responsive email templates while applying these elements.