12 Important SEO Statistics You Need to Know in 2023 to dominate the SERPs
1- Organic search drives 53% of all website traffic, making it the essential source of visits for most websites.
(Source: entrepreneur)
Organic search is one of the most crucial website traffic sources, accounting for 53% of all visits. For most websites, organic search is the primary traffic source. There are several reasons why organic search is so important.
First, organic search is a highly targeted form of traffic since users actively seek out the information or products they need. Second, organic search is a highly credible form of traffic since it comes from a trusted source (i.e., the major search engines).
Finally, organic search is highly scalable traffic since it can be increased through SEO efforts without paying for additional advertising. In short, organic search is essential for most websites and should be a key focus for any digital marketing strategy.
2- 93% of online experiences begin with a search engine
(Source: Webfx)
Whether we are looking for a new recipe, researching a school paper, or trying to find the best deals on a new pair of shoes, chances are that our online journey will begin with a search engine. According to Webfx, 93% of all online experiences begin with a search. And it’s not hard to see why. Search engines are fast, convenient, and usually deliver precisely what we want.
But how do they work? First, search engines crawl the internet, indexing billions of web pages. Then, when we type a query into a search engine, it uses complex algorithms to scour its index and deliver a list of relevant results.
Search engines have become the internet’s gatekeepers in many ways, and we have come to rely on them for everything from finding the latest news to planning our next vacation. So the next time you sit down at your computer and fire up your favorite search engine, remember that you are part of a global community of billions of people searching for something.
3- The average CTR for a site’s organic search results ranges from 3-5%
(Source: databox)
When it comes to increasing traffic, one of the most important factors is the click-through rate (CTR). This metric measures how often users click on a link after seeing it in a search result. And according to the data box, the average CTR for organic search results ranges from 3-5%.
A high CTR is important because it indicates that users find what they need and click through to your website. It also helps boost your rankings, as search engines consider CTR when determining a website’s ranking.
CTR can be affected by several factors, including the position of your site in the search results, the relevance of your site to the user’s query, and the user’s browsing history. However, you can do a few things to improve your CTR. For example, you can ensure that your titles and descriptions are accurate and relevant to what users are searching for. You can also use compelling calls to action to encourage users to click through your site. By improving your CTR, you can significantly increase the traffic coming to your site from organic search.
4- The #1 Result In Google Gets 27.6% of All Clicks
(source: backlinko)
Getting your website to the top of the search engine results page is vital for increasing visibility and attracting more visitors. But once you get there, how much traffic will you receive? According to Backlinko, the number one result in Google gets 27.6% of all clicks. This means that if your site is ranked first, it has a much higher chance of being seen and clicked on by potential customers.
That being said, it’s important to note that CTR varies depending on the query type.
For example, more commercial queries tend to have higher CTRs than navigational or informational queries. In addition, SERP features such as featured snippets, Knowledge Graphs, and image carousels can also impact the CTR of organic search results.
5- The average content length of a high-ranking web page is 2,100-2,400 words.
(Source: search engine journal)
Search engine algorithms have evolved and prioritize informative, relevant, and comprehensive content. According to Search Engine Journal, the average content length of a high-ranking web page is 2,100-2,400 words. This means that if you want your website to rank higher in search results, you need to ensure that your content is comprehensive and detailed.
Google looks for content that addresses a specific topic in-depth, so providing users with as much helpful information as possible is essential. Additionally, longer content allows you to include more keywords and phrases, which can help boost your rankings.
Longer content also helps keep visitors on your site for more extended periods. This tells search engines that your content is engaging and relevant and can also help improve your ranking.
To ensure that your content is up to par with search engine expectations, it’s essential to focus on quality over quantity. Writing lengthy articles filled with fluff won’t do you any favors; instead, make sure that your content is informative and helpful to readers. Additionally, it would be best if you aimed to update your content regularly to remain fresh and relevant. By following these tips, you can ensure that your website will stand out from the crowd and be rewarded with better rankings in search engine results.
6- 81% of people research a business online before making a purchase
(Source: invoca)
According to a study by Invoca, 81% of people research a business online before making a purchase. This is especially true for local businesses, where customers often rely on the internet to find information about products and services. In addition, the study found that customers are most likely to use search engines when looking for local business information, followed by social media and review sites. This research underscores the importance of having an online presence for businesses of all sizes. In today’s market, businesses need a website that provides potential customers with the information they need to make an informed decision.
Optimizing your website for SEO can improve its visibility in search engine results and make it easier for potential customers to find your business. Optimizing your content for local search queries also helps attract more local customers by targeting relevant keywords and phrases. You can also use social media platforms to increase awareness of your business and engage with potential customers.
7- 19% of SERPs have featured snippets
(Source: search engine journal)
Featured snippets are a type of SERP feature used by Google to highlight a single result at the very top of the page. According to research conducted by search engine journal, 19% of SERPs contain featured snippets. This makes them a precious asset for businesses looking to increase their visibility in search engine results.
To increase your chances of appearing in a featured snippet, you need to optimize your content for this type of result. Your content should be comprehensive and detailed and answer the user’s query as fully as possible. Additionally, it would help if you included lists and tables within your content, making it easier for Google to create a featured snippet.
Optimizing your website for SEO and leveraging the power of featured snippets can improve your online visibility and increase traffic to your website. This can help you grow your business by reaching more potential customers and increasing brand recognition. With the right approach, you can get the most out of your SEO efforts and make sure that your business stands out.
8- 78% of Mobile searches result in an in-store purchase, while more than 50% of near-me searches result in a store visit
(Source: Hubspot)
While users are performing searches on their mobile devices, it’s essential to understand that these users are typically looking to take some action. 78% of mobile searches result in an in-store purchase, while more than 50% of near-me searches result in a store visit.
This means that if you have a brick-and-mortar business, it’s essential to ensure that your Google My Business listing is up-to-date and accurate. Otherwise, you could be missing out on a lot of potential customers. So if you’re not already doing so, make sure to claim your business listing and keep it updated with current information. It could make all the difference in your bottom line.
9- 46%of all searches on google are seeking local information, whereas 97% of search engine users searched online to find a local business
Organic search engine results are the most clicked-on links on the SERP. According to Brightedge, organic search results receive 97% of all clicks. Therefore, optimizing your website for organic search engine results is essential if you want more traffic and exposure.
This can be done by creating optimized content for the right keywords and phrases, linking to other relevant websites, and using technical SEO practices such as optimizing page titles, meta descriptions, image alt tags, etc. Additionally, you must ensure your website is fast and mobile-friendly to ensure the search engine bots properly index it. Doing so can help you rank higher for relevant keywords and phrases, generating more traffic and potential customers for your business.
10- Organic traffic has the potential to convert 3-5 times better than paid traffic from PPC ads.
If you’re looking for a way to boost your website’s traffic, you may consider pay-per-click (PPC) advertising. However, organic traffic from google searches can convert 3-5 times better than PPC traffic. There are a few reasons for this. First, people who find your website through a google search are already interested in what you offer.
They’re not just clicking on an ad because they’re curious or because they might get a freebie – they’re actively searching for your product or service.
Secondly, organic traffic is more trustworthy than PPC traffic. When someone clicks on an ad, they know that they’re being marketed to. But when they find your website organically, they’re more likely to believe that you’re a credible source of information. Finally, organic traffic is more sustainable than PPC traffic.
12- Video SEO statistics have shown that video content gets three times more inbound links than plain text.
Video SEO is quickly becoming one of the most important aspects of SEO. Video SEO statistics have shown that video content gets three times more inbound links than plain text, and 78% of people would rather watch a video about a product or service than read about it.
In addition, search engines can now index and rank video content, which means businesses can optimize their videos for SEO just like they do with web pages. As more users embrace video content, optimizing your videos for SEO is essential to ensure you appear in search engine results pages (SERPs). So if you’re looking for a way to increase your website’s visibility, consider investing in video SEO.
13- Mobile SEO statistics show that over half of all search traffic comes from mobile devices.
Mobile Optimization is Essential, with Mobile SEO Traffic Now Representing Over Half of All Search Traffic. With more and more people accessing the internet from their mobile devices, optimizing your website for mobile users is essential.
The trend appears to continue, with more and more people using their smartphones and other mobile devices to go online. This is likely due to the increasing popularity of voice searches and the growing number of smartphone users. With so much search traffic coming from mobile devices, it is clear that businesses need to optimize their websites for these users.
