Email marketing is one of the most effective ways to reach your target market, but there’s still room for improvement even if you are using it successfully. For example, a recent study by Radicati Group shows that only 62% of businesses have subscriptions over email lists with more than 500 subscribers – meaning they’re missing out on 2 billion potential customers!
There are several ways you can increase your email subscription rate and get more people on your list.
Here are 9 easy tips:
1) Offer an incentive for signing up, such as a discount or free eBook.
This will make it easy and enticing enough to get people on board with wanting more information from you instead of having them wait until they’re interested in something specific before subscribing (which might never happen).
2) Place a sign-up form prominently on your website and make it easy to find.
Don’t make visitors search for it – that will lead to them giving up and going elsewhere.
3) Make sure the content you’re sending out is high quality and of interest to your subscribers.
If you manage to do this, they’ll be more likely to stick around (and even recommend you to their friends).
4) Keep your emails short and sweet.
No one wants to read a novel in their inbox, so get to the point and make sure your call to action is clear.
5) Use engaging visuals.
A picture is worth a thousand words, so make sure to use intriguing images and videos in your emails to keep people hooked.
6) Use pop-ups and other forms of persuasion.
Some people are hesitant to sign up for email lists, but you can encourage them to use persuasive techniques such as pop-ups and opt-in boxes that are difficult to ignore.
7) Make sure your website is optimized for mobile devices.
More and more people are accessing the Internet via their mobile devices, so your website must be optimized for these users. For example, make sure your opt-in form is visible and easy to use on mobile devices.
8) Use social media to promote your email list.
Social media is a great way to promote your email list and grow your subscriber base. Use platforms such as Twitter, Facebook, and LinkedIn to share your opt-in offer and encourage people to sign up.
9) Segment Your Email List
One common way to increase your email subscription rate is to group your subscribers into different categories and send them targeted content. For example, you could list current customers, prospects, and former customers. This allows you to create content relevant to each group and increase their chances of subscribing to your list.
The Best Time to Ask for Emails
The best time to ask people for their email addresses is when they’re already interested in what you have to say. For example, if you’re a photographer, you could ask visitors to your website to subscribe to your newsletter to receive tips and tricks on photography. Or, if you’re a clothing retailer, you could offer a discount on the first purchase for people who sign up for your email list
Another great time to ask for email addresses is during a webinar or live event. When people are physically attending an event, they’re more likely to be interested in what you have to say and be willing to give up their email addresses.
It would help make it easy for people to sign up for your email list. Please don’t make them jump through hoops or enter a million different pieces of information. Just ask for their name and email address, and that’s it. The fewer steps there are, the more likely people will sign up. And finally, make sure to test your opt-in form to ensure that it’s working correctly. There’s nothing more frustrating than trying to sign up for a list and not being able to because the form isn’t working correctly.
Thanks for reading! I hope you found these tips helpful. Please feel free to share this article with your friends and followers on social media. And don’t forget to subscribe to my email list to receive more great content like this straight to your inbox.
