Branding is the process that a company takes to shape its persona or image by creating a distinctive design that helps the consumer recognize the company even without him reading its name. And by design, we mean colors, logo, and brand tone. Branding is the very first step in marketing. Without it, a company can’t establish a foundation and reach the audience. Here in Dr-Business, we make sure to create a brand that stands out even if it’s in a competitive niche.