Clever Email Subjects For Your Next Email Marketing Campaign

Email marketing is a powerful tool for reaching potential customers and growing your business. But with so many companies vying for people’s attention, it’s important to craft compelling, attention-grabbing emails that stand out in the inbox.

According to a recent study by Hubspot, subject lines with 6-10 words had an open rate that was nearly 21% higher compared to subject lines with fewer than 6 words. Additionally, subject lines that used personalization, such as including the recipient’s name or other information, had a higher open rate compared to those that didn’t. Another study by Campaign Monitor found that using urgency and scarcity in subject lines, such as “limited time offer” or “last chance,” can increase open rates by up to 22%. These statistics highlight the importance of using clever and engaging subject lines in email marketing.

To help you get started, we’ve put together a list of our favorite email topics that can help you sell more. Whether you’re looking to promote a new product, drive more sales, or simply engage with your audience, these topics are sure to spark ideas and drive results.

1. E-commerce

  • “The [Number]-Step Solution to [Problem]”
  • “Get More [Benefit] with [Your product]”
  • “Transform Your [Life aspect] in [Timeframe] with [Your product]”
  • “Simplify Your [Life aspect] with [Your product]”
  • “The Key to [Desired outcome] is [Your product]”
  • “Elevate Your [Life aspect] with [Your product]”
  • “Find [Solution to the problem] with [Your product]”
  • “Achieve [Desired outcome] with [Your product]”
  • “Get [Result/Outcome] the Smart Way with [Your product]”
  • “Get [Result/Outcome] the Safe Way with [Your product]”
  • “Make [Desired outcome] a Reality Today with [Your product]”
  • “The [Number]-Point Checklist for [Desired outcome]”
  • “Get [Result/Outcome] with [Your product], Guaranteed”
  • “Get [Result/Outcome] the Natural Way with [Your product]”
  • “Get [Result/Outcome] the Time-Saving Way with [Your product]”
  • “Get [Result/Outcome] the Satisfying Way with [Your product]”
  • “Get [Result/Outcome] the Effortless Way with [Your product]”
  • “Get [Result/Outcome] the No-Risk Way with [Your product]”
  • “Get [Result/Outcome] the Worry-Free Way with [Your product]”
  • “Get [Result/Outcome] the Efficient Way with [Your product]”
  • “Get [Result/Outcome] the Proven Way with [Your product]”
  • “Get [Result/Outcome] the Easy, Effortless Way with [Your product]”

2. Service-based business

    • “Experience [Unique aspect of your product] like Never Before”
    • “The Fastest Way to [Desired outcome]”
    • “Get [Desired outcome] Effortlessly with [Your product]”
    • “The [Number]-Minute Fix for [Problem]”
    • “Take [Life aspect] to the Next Level with [Your product]”
    • “Get [Result/Outcome] the Easy Way with [Your product]”
    • “The Solution to [Problem] You’ve Been Searching For”
    • “Make [Desired outcome] a Breeze with [Your product]”
    • “Get [Result/Outcome] with [Low cost/risk]”
    • “The [Number]-Day Plan to [Desired outcome]”
    • “The [Number]-Step Guide to [Desired outcome]”
    • “The [Number]-Minute Solution to [Problem]”
    • “The [Number]-Day Challenge to [Desired outcome]”
    • “Get [Result/Outcome] the Stress-Free Way with [Your product]”
    • “The [Number]-Week Program for [Desired outcome]”
    • “Get [Result/Outcome] the Fun Way with [Your product]”
    • “The [Number]-Month Journey to [Desired outcome]”
    • “Get [Result/Outcome] the Healthy Way with [Your product]”
    • “The [Number]-Year Plan for [Desired outcome]”
    • “Get [Result/Outcome] the Easy, Natural Way with [Your product]”
    • “The [Number]-Week Blueprint for [Desired outcome]”

    3. Digital products

      • “The Complete [Solution] for [Problem/Need]”
      • “Get [Desired outcome] in Just [Timeframe] with [Your product]”
      • “The Ultimate [Solution] for [Problem/Need]”
      • “Get [Desired outcome] with [Your product], No [Risk/Experience needed]”
      • “Transform Your [Life aspect] in [Timeframe] with [Your product]”
      • “Get [Desired outcome] with [Your product], No [Skill/Knowledge] Required”
      • “Get [Desired outcome] the Efficient Way with [Your product]”
      • “Get [Desired outcome] the Stress-Free Way with [Your product]”
      • “Get [Desired outcome] the Convenient Way with [Your product]”
      • “Get [Desired outcome] the Affordable Way with [Your product]”
      • “Get [Desired outcome] the Customizable Way with [Your product]”
      • “Get [Desired outcome] the Effortless Way with [Your product]”
      • “Get [Desired outcome] the Easy, Intuitive Way with [Your product]”
      • “Get [Desired outcome] the Powerful Way with [Your product]”
      • “Get [Desired outcome] the Flexible Way with [Your product]”
      • “Get [Desired outcome] the Simple, Straightforward Way with [Your product]”
      • “Get [Desired outcome] the User-Friendly Way with [Your product]”
      • “Get [Desired outcome] the User-Focused Way with [Your product]”
      • “Get [Desired outcome] the User-Centered Way with [Your product]”
      • “Get [Desired outcome] the User-Driven Way with [Your product]”

      4. Coaching and consulting

        • “The [Number]-Step System for [Desired outcome]”
        • “The Proven [Method/Approach] for [Desired outcome]”
        • “The Ultimate [Method/Approach] for [Desired outcome]”
        • “The [Number]-Point Checklist for [Desired outcome]”
        • “The [Number]-Week Program for [Desired outcome]”
        • “The [Number]-Month Journey to [Desired outcome]”
        • “The [Number]-Year Plan for [Desired outcome]”
        • “The [Number]-Step Guide to [Desired outcome]”
        • “The [Number]-Week Blueprint for [Desired outcome]”
        • “The [Number]-Day Challenge to [Desired outcome]”
        • “Get [Desired outcome] the Proven Way with [Your product]”
        • “Get [Desired outcome] the Effective Way with [Your product]”
        • “Get [Desired outcome] the Results-Driven Way with [Your product]”
        • “Get [Desired outcome] the Results-Oriented Way with [Your product]”
        • “Get [Desired outcome] the Results-Focused Way with [Your product]”
        • “Get [Desired outcome] the Results-Centered Way with [Your product]”
        • “Get [Desired outcome] the Results-Based Way with [Your product]”
        • “Get [Desired outcome] the Results-Guaranteed Way with [Your product]”

        5. Creative businesses

          • “Get [Desired outcome] the Artistic Way with [Your product]”
          • “Get [Desired outcome] the Creative Way with [Your product]”
          • “Get [Desired outcome] the Innovative Way with [Your product]”
          • “Get [Desired outcome] the Inspiring Way with [Your product]”
          • “Get [Desired outcome] the Visionary Way with [Your product]”
          • “Get [Desired outcome] the Aesthetic Way with [Your product]”
          • “Get [Desired outcome] the Stunning Way with [Your product]”
          • “Get [Desired outcome] the Unique Way with [Your product]”
          • “Get [Desired outcome] the One-of-a-Kind Way with [Your product]”
          • “Get [Desired outcome] the Custom Way with [Your product]”
          • “Get [Desired outcome] the Tailored Way with [Your product]”
          • “Get [Desired outcome] the Personalized Way with [Your product]”
          • “Get [Desired outcome] the Distinctive Way with [Your product]”
          • “Get [Desired outcome] the Exquisite Way with [Your product]”
          • “Get [Desired outcome] the Exceptional Way with [Your product]”
          • “Get [Desired outcome] the Masterpiece Way with [Your product]”

          6. Health and wellness

            • “Get [Desired outcome] the Healthy Way with [Your product]”
            • “Get [Desired outcome] the Natural Way with [Your product]”
            • “Get [Desired outcome] the Safe Way with [Your product]”
            • “Get [Desired outcome] the Nourishing Way with [Your product]”
            • “Get [Desired outcome] the Soothing Way with [Your product]”
            • “Get [Desired outcome] the Relaxing Way with [Your product]”
            • “Get [Desired outcome] the Rejuvenating Way with [Your product]”
            • “Get [Desired outcome] the Revitalizing Way with [Your product]”
            • “Get [Desired outcome] the Energizing Way with [Your product]”
            • “Get [Desired outcome] the Enhancing Way with [Your product]”
            • “Get [Desired outcome] the Strengthening Way with [Your product]”
            • “Get [Desired outcome] the Vitalizing Way with [Your product]”
            • “Get [Desired outcome] the Balancing Way with [Your product]”
            • “Get [Desired outcome] the Aligning Way with [Your product]”
            • “Get [Desired outcome] the Centering Way with [Your product]”

            7. Home and lifestyle

              • “Get [Desired outcome] the Comfortable Way with [Your product]”
              • “Get [Desired outcome] the Cozy Way with [Your product]”
              • “Get [Desired outcome] the Inviting Way with [Your product]”
              • “Get [Desired outcome] the Welcoming Way with [Your product]”
              • “Get [Desired outcome] the Homey Way with [Your product]”
              • “Get [Desired outcome] the Warm Way with [Your product]”
              • “Get [Desired outcome] the Welcoming Way with [Your product]”
              • “Get [Desired outcome] the Luxurious Way with [Your product]”
              • “Get [Desired outcome] the Stylish Way with [Your product]”
              • “Get [Desired outcome] the Elegant Way with [Your product]”
              • “Get [Desired outcome] the Sophisticated Way with [Your product]”
              • “Get [Desired outcome] the Chic Way with [Your product]”

           8. Category: Home Improvement

          • “Transform Your Backyard into a Relaxing Oasis”
          • “Upgrade Your Kitchen with These Trending Designs”
          • “Maximize Your Home Storage with These Clever Ideas”
          • “Get Your Home Ready for Winter with These Preparation Tips”
          • “Revamp Your Bathroom with These Modern Renovation Ideas”
          • “Transform Your Living Room into the Ultimate Entertainment Hub”
          • “Eco-Friendly Home Improvement: Tips & Tricks
          • “DIY Home Improvement: Projects You Can Tackle This Weekend
          • “Add Value to Your Home with These Simple Upgrades
          • “Create Your Dream Home Office with These Space-Saving Ideas”

            In conclusion, creating clever email topics is a crucial aspect of any successful email marketing campaign. By understanding your audience and tailoring your email topics to their interests and needs, you can increase the chances of them opening and engaging with your emails. The 101 email topics we’ve discussed can serve as inspiration for your own campaigns, whether you’re in the business of technology, fashion, travel, or home improvement. Additionally, by using subject lines that are 6-10 words long, incorporate personalization, and evoke a sense of urgency or scarcity, you can increase the likelihood of your emails being opened. Remember, the key to creating effective email topics is to be creative, relevant, and engaging to your target audience.


            Interested to find out more? Browse the rest of our blog for other marketing tips. If you’re ready to create your first email, survey, sign-up form, or landing page then 
            register for a free trial to get the tools you need to build powerful marketing campaigns!

        © 2023, Vertical Response. All rights reserved.

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