Content marketing is about research. It’s about the product or service you offer and what your potential audience needs to know before investing in it. Cooking skills are not enough when looking for recipes; knowing different diets can help pick out the right dishes. Content marketing is always customized to address specific audiences with unique offerings depending on who’s reading it – an art gallery might talk differently than a restaurant when describing their work ethic and environment. We like to customize our content according to audiences because we want our clients’ messages heard in their voices.