Four Friends Turned A Private Mastermind Into A Book Deal

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Learn how personal and professional bonds of friendship led to an incredibly successful collaboration.

One of the problems facing any entrepreneur with a good idea is the time it takes to plan and execute that idea. Whether it’s a new business or a project, working alone is a sometimes insurmountable challenge.

And that was the exact problem facing Stephanie Liu, Jenn Herman and Mike Allton.

Individually, they’d each dreamed of having their own paid membership group and, individually, they’d never been able to find the time. Then one day it occurred to them that if they worked together, if they collaborated, they’d find success. The three of them brought in a fourth expert, Amanda Robinson, and formed the 360 Marketing Squad.

Leveraging their unique and complimentary marketing prowess, they formed a successful paid membership group and then, within a couple years, leveraged that expertise and authority to sign a book deal with Entrepreneur Press to write Ultimate Guide to Social Media Marketing with Eric Butow.

“While the membership group and book are fantastic, the ultimate benefit to this collaboration – the outcome I’m most proud of and grateful for – is the personal and professional bond that the four of us have formed,” said co-author and co-founder, Mike Allton. “Through our personal mastermind group, we’ve given each other an unparalleled level of support and encouragement that the book itself is a testament to. We hope that business owners and social media managers are helped by all of the strategy and information we poured into that book but, more importantly, use the project to be inspired to connect and collaborate with peers of their own.”

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Stephanie Liu is one of the most sought-after international speakers on live video, known for her dynamic stage presence and cutting-edge Facebook engagement tactics. Amanda Robinson is the founder of The Digital Gal where she is widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert. Mike Allton is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse. Eric Butow is the CEO of Butow Communications Group (BCG), an online marketing ROI improvement firm.

These social media marketing experts team up to take readers through a 360-degree view of social media marketing from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.

For more information, including book orders and author interviews, go to

Want to save time with your social media activity and yet get even more results? Use the #1 rated social media management tool, Agorapulse, and as a friend of Mike Allton, you’re eligible to receive your first two months free after trial! Go to to learn more and get started.

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