What is SEO?
Search Engine Optimization is the process of optimizing your web pages, blog posts, or videos so that search engines can understand what they are about. Search Engines then rank them based on how relevant and valuable they think it is for users. By ranking high up in Search Engine Results Pages (SERP), you will be exposing your website to a lot more potential & targeted audience without having to pay for the search engines to appear on their first search pages.
Many factors influence search results and rankings. Some of these include:
– Website content
– Site speed & loading time
– Social media activity (likes, tweets, shares)
– Page size or length of pages
Is SEO a ranking factor in search engines?
The short answer is an absolute yes! Search Engine Optimization is a vital factor that helps increase your business to rank higher on search engines results pages (SERP). And to understand how search engines work, we will break them into two main parts;
1- Organic search results.
2- Paid search results
What is organic search?
Organic Search results are ranked based on a web page’s value to the target audience. The rank of each result then depends upon several factors such as; relevancy, reputation, and popularity on the internet (social media shares).
So the next time you hear SEO, the first thing that should come to your mind is “Organic Search” Search engine optimization (SEO) affects the visibility of a web page in search engines, mainly through On-page & Off-Page Search Engine Optimization. A search engine’s goal is to provide search results that are relevant and appropriate for search queries issued by users, which means more keywords on a page matching search words and how the search words are used on the page. Which is the process of optimizing your web pages, blog posts, or videos so that search engines can understand what they are about. Search Engines then rank them based on how relevant and valuable they think it is for users. By ranking high up in Search Engine Results Pages (SERP), you will be exposing your website to a lot more potential & targeted audience without having to pay for the search engines to appear on their first search pages.
“Tip” Organic search queries are the links that appear after the paid search queries on top of the google search page.
What is paid search ads
These are the ads you see at the top of your search page, right next to organic search listings (SERP), paid for by advertisers who want people to click on them instead of other listings.
Search Engines sell search ads for top rankings to the highest bidder, and depending on how much an advertiser is willing to pay per click , search engines will place their ad in a higher or lower position. Search ads advertisements can be highly effective if done right; however, not all business owners know whether it’s worth investing into paid search results or not. It should always be considered as part of your overall internet marketing strategy and not used only when you cannot rank organically for specific keywords. After all, Paid Ads are just one way through which businesses advertise themselves online.
As we now understand how search engines work. We will focus on the organic search results “SEO” and exploit its potential for ranking higher on search engines without paying for search engines.
The three main ranking factors for a successful SEO campaign;
1- On-Page SEO;
When looking for what keywords should be included while writing content, make sure you consider;
“Tip” Make sure you have done your keyword research using keyword research tools like SuferSEO as these keyword tools tell you how competitive is your target keyword, how many times you should include those keywords or phrases in your content & what alternatives you should consider.
2- Technical SEO
“Tip” Use descriptive keywords in the titles of each blog post or page that reflect its contents precisely.
“Tip” Make sure you correctly fill up all meta tags (description & title) under the SEO settings panel inside the dashboard. The report should be particular and clear about what topics are covered within that specific article.